The 52nd Super Bowl in 2018 was officially launched on the evening of February 4. On the Super Bowl day, Americans will eat 1.25 billion chicken wings, 11 million pizza, 11.2 million pounds of chips and 50 million boxes of beer. For all Americans, the annual Super Bowl has become an unofficial legal holiday.
Epic-level reversal, the historically low ratings
On February 7, 2017, the New England Patriots led by Tom Brady completed an epic 25-point turnaround in the 51st Super Bowl. The third quarter, the Patriots were behind 3 to 28, but in the end, they overtime in 34 to 28 victory over their opponents, achieving the best in the history of the Super Bowl counterattack. However, the fact that the NFL league has to face is that the Super Bowl's ratings have been declining in the United States year after year.
The previous Super Bowl has 111.3 million viewers, while the Super Bowl's ratings have dropped for three years running from 2015 onward. Of course, from a larger perspective, rating decline seems to have nothing to do with the Super Bowl's own wonderful degree. According to statistics, the ratings of the four major television networks of the same period of last year, including ABC, NBC, CBS, and FOX, dropped by 9%. The popularity of mobile phones and the Internet is slowly killing the TV, which is one of the main reasons for the decline in ratings. Although ratings are declining year by year, television broadcasters such as FOX, CBS, and NBC are not in a hurry as the annual Super Bowl advertising revenue make them earn full profitability.
Business value like the astronomical figures, advertising prices soaring
The Super Bowl is the most valuable single-sport event in the world. The Forbes data shows that the Super Bowl tournament is valued at $663 million and is worth even more than the Olympic Games ($230 million) and the FIFA World Cup ($120 million). According to Sports Illustrated, the Super Bowl 30-second advertising costs about $5 million. Wonderful competitions, the midfield show of the world superstar as well as the creative comparable to blockbuster advertising make this sports + entertainment feast has a huge money-making and exposure abilities.
Do your family still keep the tradition of watching the Super Bowl together? If you can’t get the tickets you want or you do not want to pay the high fares, it might be a more comfortable choice to enjoy your home mini led projector for exciting matches. Through the huge screen, it is not only clearer than the scene, you can also play back the highlight parts. At the same time, you can connect the projection and audio, so the shocking sound is absolutely comparable to the atmosphere of the scene.
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